Hi I'm Moisses! Over the years, I have had the opportunity to work with large companies. From setting strategic marketing objectives to customer experience strategies, I carefully review the needs of each client and adapt my work accordingly, I manage brand strategies for companies, with the aim of conveying the mission, vision and values clearly and effectively. 

Data analysis of the plan that is executed in order to organize and direct the function of the social media manager and community manager making clear what are the objectives to be achieved for the positioning of the company in the offline and online area in the shortest possible time.

 

Creative, with ability to adapt to new market situations, with high leadership, with 12 years of experience Master in Marketing and Automotive Mechanical Engineer. Expert in data analysis and marketing analytics, handling the creation, design and management of marketing content in social networks.

Strategic brand management for companies mission, vision and values in a clear and effective way. 

Data analysis, I organize, direct and lead the professionals involved in the development of the actions, making clear what are the objectives to be achieved for the positioning of the brand in the offline and online area.
I design and implement strategic marketing plans, to analyze and evaluate the results of the actions carried out.

 

I have gathered the necessary skills and experience to take your business to the next level. Check out my Marketing Portfolio to get a better idea of the type of work I've been involved in. Want to learn more? Get in touch today.

 

Skills Marketing Manager and Brand Strategist

• Data Analysis.

• Management of online advertising platforms such as Google AdWords, Google Shopping, Facebook Ads, LinkedIn Ads, Twitter Ads, Adobe Campaign and Adobe Audience Manager.

• Strategic marketing.

• Strategy planning with audience segmentation.

• Tailoring of specific plans for different social networks.

• Advertising analysis and execution.

• Strategic content design.

• Content scheduling in high impact schedules.

• Project management with Slack, Trello, Asana or Basecamp.

• Copywriting.

• Big Management or bid management.

 

Social Media Manager Skills

• Planning of marketing strategies in social networks.

• Definition and segmentation of the target audience to which the project's actions are directed.

• Creation of content strategy and publication calendar.

• Definition of promotional campaigns and management of the assigned budget.

• Analyze the results of the campaigns.

• Measurement of strategic efficiency and analysis of information.

• Analysis with marketing and sales departments, to define and control conversion objectives (KPI's and ROI).

 

Community Manager Skills

• Building and managing the company's online community.

• Execute the defined strategy.

• Generate and maintain feedback with the community of users in the different social platforms.

• Image management and presence in the networks.

• Customer and user service.

• Online reputation crisis protocol moderator.

• Creation of content in social networks and blog articles.

• Copywriter.

• Recycling and content curation for publication.

• Monitoring of social networks.

• Preparation of reports for the social media manager together with the marketing and sales department.

 

Skills Content manager

• Writing and editing quality content.

• Manage the content creation team.

• Create content strategies.

• Brainstorming with your team.

• Tracking and analyzing content.

• Optimize content with SEO tactics.

• Ensure compliance with data protection and copyright regulations.

 

Tools

• Canvas.

• Adobe Photoshop.

• Adobe Illustrator.

• Adobe Creative Suite.

• Prezi.

• Google Analytics

• Google Slides.

• Google Sheets.

• Google Docs.

• Microsoft Office.

• PowerPoint.

• Lightroom.

• Evernote.

• Piktochart.

• Filmora.

• Vimeo.

• CMS Hub.

• SEMrush.

• Raven Tools.

• MOZ.

• Buffer.

• Mailchimp.

• WordPress.

• Wix.

• UENI.

• Lintree.

• Bitly.

• Feedly.

• Brandwatch.

• Hootsuite.

• Creative Studio.

• Google Analytics.

• Mailchimp.

• Reportei.